Current location:opinions >>
McDonald's praised for innovative ad that smells exactly like classic item on their menu
opinions87People have gathered around
IntroductionMcDonald's in the Netherlands has launched an innovative new advertising campaign, utlising somethin ...
McDonald's in the Netherlands has launched an innovative new advertising campaign, utlising something that's even more memorable than the golden arches.
Inspired by the easily identifiable scent of the chain's french fries, the brand set up the first billboard where the smell becomes the ad.
Placed strategically near restaurants, the three plain red or yellow billboards didn't even have a logo but still managed to lure hungry customers in.
The video ad, which was uploaded to the brand's YouTube channel yesterday, has already amassed more than 2,500 views in 24 hours.
It's description reads: 'We've all been there: you go on an elevator, the subway, or a conference room, and you get a whiff of it.
Inspired by the easily identifiable scent of the chain's french fries, the brand set up the first billboard where the smell becomes the ad
'You can't see it, but you know it: McDonald's. A scent as recognisable as their logo or jingle.
'That's why McDonald's Netherlands put their iconic smell to the test, using nothing else in their latest campaign.'
To passers-by, the giant billboards simply looked empty - until they caught a whiff of the yummy scent of fries.
The voiceover explained: 'McDonald's, you know it when you smell it. So, we wondered, if people can recognise McDonald's by its delicious smell alone, what if we had nothing else on our billboards? Not even a logo.
'Announcing the world's first billboard that smells like McDonald's.
'We simply used ventilators to subtly diffuse our iconic scent, strategically place the billboards near restaurants, and then let the uncontrollable cravings begin.
'Targeting thousands of noses across the Netherlands, people could look away, but they couldn't smell away. It's the first billboard where the smell becomes the ad.'
The clip showed people approaching the mysterious-looking sign and attempting to guess what the smell was.
The clip showed people approaching the mysterious-looking sign and attempting to guess what the smell was
'Is it McDonald's?' asked one member of the public, with a second immediately guessing: 'Fries?'
READ MORE: McDonald's reveal their new April menu with all new Biscoff Frappé and the return of the Chicken Big MacAdvertisement
'Is it McDonald's?' asked one member of the public, with a second immediately guessing: 'Fries?'
A third said: 'I smell fries,' with a fourth adding: 'It smells like a Happy Meal - McDonald's?' and a fifth confidently exclaiming: 'The french fries from McDonald's'.
Being placed within 200 yards of restaurants, they cleverly gave fast food fans the push they needed to treat themselves.
Viewers were impressed with the smart campaign, with one commenter writing: 'Perfect when you roll off the night train at 7am on a Sunday.'
Another remarked: 'Wish I had a Netherlands McDonald's near me in the USA… The love that goes into Netherlands McDonald's completes the experience'.
Stijn Mentrop-Huliselan, CMO of McDonald'sNetherlands, said: 'McDonald's is all about Good Times.
'We are well known for our distinctive brand assets which are mostly visual. Smell has been proven to be more effective at sparking clear and emotional memories than images.
'With the inclusion of this next sense in our advertising, we found a new way to remind people of Good Times at McDonald's.'
Tags:
Reprint:Friends are welcome to share on the Internet, but please indicate the source of the article when reprinting it.“Worldly Waves news portal”。http://bangladesh.havadist.com/news-22b999972.html
Related articles
China ready to strengthen high
opinionsChina is willing to strengthen high-level exchanges with France, give play to the leading role of he ...
【opinions】
Read moreMoment police arrest teenager Brian Cohee who hid head of homeless man he murdered in closet
opinionsThis is the horrifying moment police arrested a 19-year-old who murdered a homeless man and stored h ...
【opinions】
Read moreChina's latest missile test raises the stakes for Biden's nuclear weapons review
opinionsYour web browser is no longer supported. To improve your experience update it here ...
【opinions】
Read more
Popular articles
- 'Flying Apsaras' takes flight in Beijing, set for nationwide tour
- Revealed: The countries with the highest levels of cybercrime in the world
- Woman's rare disease causes 20
- McDonald's praised for innovative ad that smells exactly like classic item on their menu
- The North London neighbourhood plagued by anti
- More than 200 US chemical plants must reduce toxic emissions under new EPA rule
Latest articles
7 Minnesotans accused in massive scheme to defraud pandemic food program to stand trial
I used ChatGPT to go on hundreds of Tinder dates
I lifted 200kg weights two days before giving birth
New Yorker gives hilarious reaction to being underwhelmed by solar eclipse
Chinese scientists use machine learning for precise Antarctic sea ice prediction
The black market dealers delivering Elon Musk's Starlink to US adversaries
LINKS
- Cancer experts urge Pharmac to fast
- Chile forest fires death toll jumps to 46, likely to keep rising
- Nine injured in incident involving 'corrosive substance' in London, police say
- Why the Algarve has been named the top destination for a bargain break in Europe
- Coronavirus China: COVID
- Now THAT'S a holiday photo album: Couple who sold everything they own to travel share 15 jaw
- Watch: 'State of the nation is fragile', Christopher Luxon says
- China crackdown on Tiananmen Square commemorations extends to Hong Kong
- Plane passengers rate their airline breakfasts
- Scott Morrison and Joe Biden to join summit with key Asia